Except for Federal Agencies and the U.S. Military, Smith & Warren sells all products through our extensive network of authorized dealers and distributors.

You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.
 


You can browse and design your custom Smith & Warren products with VisualBadge and request a quote. We will assign your quote request to an authorized dealer who can provide pricing and assist you with placing an order.
 

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Five Reasons Your Police Department Should Consider a Unique Custom Badge

Discover five compelling reasons why your police department should invest in a unique custom badge. Learn how a well-crafted badge boosts identity, tradition, and officer pride while showcasing your department's symbolism.

Published On: 09/23/2024
Six Police Badges displayed

In public safety, the police badge is more than just an object worn on the uniform—it’s a symbol of honor, pride, and commitment to the oath officers take. It’s worn by those who dedicate themselves to protecting their community. Given this importance, it’s only right that the badge reflects the unique identity and story of your police department. Here are five compelling reasons why a one-of-a-kind custom badge might be the perfect choice for your department.

1. Your Symbols, Your Landmarks, Your Identity

Every police department has its own identity, its own symbols, and its own landmarks that define its place in the community. Developing a custom badge allows you to encapsulate these elements into one cohesive design. Whether it’s a local monument, a department motto, or a symbol that represents your department’s values, a custom design is a chance to tell your department’s story visually. This isn’t just about making something that looks good; it’s about creating something that resonates deeply with the officers who wear it and the community they serve.

Take the Camden Police Department, for example. They designed a badge that honored their rich history while symbolizing a new era of policing. Their custom badge serves as a daily reminder of their commitment to the community and their growth as a department.

Camden Police Badge Design Close up

2. Bring Your Department Together Under One Symbol

A badge is a common thread that ties your entire police department together. When every officer understands and appreciates the thought that went into the badge they wear each day, it becomes a powerful sign of unity. It’s a visible reminder that despite differences in rank, role, or tenure, everyone is working toward the same goal. A custom badge can be that unifying symbol—a design that every member of your department can take pride in.

As the Chief of the Prior Lake Police Department reflected on their new custom shields, he remarked, "These symbols weigh just 3 ounces, yet they have an impact and influence in people's lives that is immeasurable. It is not a right that police officers 'get' to wear these. It is something we EARN every day through sincere and often difficult work, doing the very best we can." This powerful sentiment underscores the deep connection officers have with their badge and the unity it brings.

Prior Lake Police Minnesota Badge with Detective on panel

3. Enhancing Your Department’s Image

Your department's symbols are among the most recognized in the community. They are seen on squad cars, in the media, and most importantly, on the chests of your officers. Image and identity matter, and your police badge is often one of the most memorable symbols of your department. A well-designed, custom badge doesn’t just look good—it sends a clear message. It shows that your department is professional, dedicated, and takes its role seriously. A unique badge can set your department apart, making it instantly recognizable and reinforcing the trust and respect your community has for you.

The Oklahoma ABLE Commission understood the power of image when they chose a custom badge that reflected their mission and heritage. Their new design has not only enhanced their public image but also given their officers a greater sense of pride.

Oklahoma Able Commission Arrowhead badge

4. Access to Expertise That Goes Beyond Design

When you create a custom badge, you're entering into a partnership that offers much more than just a finished product. Working with experts means you're guided by professionals who truly understand what makes a badge exceptional. This process isn’t just about picking colors and shapes; it’s about making informed choices that will represent your department for years to come. With experienced guidance, every decision you make adds to a badge that’s both meaningful and carefully crafted.

At Smith & Warren, our team of experts works with you throughout the entire process, ensuring that every detail—from the initial concept to the final product—aligns with your department's vision.

Eagle on top of badge drawing

5. Ensuring Quality Through the Right Manufacturing Partner

When it comes to your badge, quality should be your top priority. The tradition of badge manufacturing is rich in history, and the choice of manufacturer is key to making sure your badge not only looks great but also lasts over time. Choosing a manufacturer that excels in both design and production gives you the confidence that your badge will be crafted with precision and care. A custom badge is uniquely yours—a reflection of your department’s character and commitment. By choosing a manufacturer that upholds the highest standards, you ensure that your badge represents the quality, tradition, and pride your department stands for.

Three metal stamping dies on table for manufacturing police badges

Why Smith & Warren?

Choosing the right partner is crucial when designing a custom police badge. Smith & Warren has been leading the way in police badge design and manufacturing for a century, offering unmatched quality and craftsmanship. With BadgeStudio, our award-winning service, you have the power to create a badge that is designed to your liking and preferences. We will listen, guide, design, and be your partner every step of the way.

What sets Smith & Warren apart is the additional value embedded in our process. For example, we include vector art files that integrate your badge into your department’s broader brand, from media presence to vehicle graphics, ensuring your police badge is always part of your public image.

At Smith & Warren, we believe that every custom badge should tell a story—your story. With BadgeStudio, we make sure that your badge is not only beautifully crafted but also an integral part of your department's history.

Conclusion

Designing a custom police badge is about honoring your department's unique identity and vision for the future. For some, it’s about legacy and history, while for others, it’s about uniqueness, pride, and having a strong department symbol. Whatever your police department’s priority, investing in a custom badge is worth the time, decisions, and costs. The responses we hear from law enforcement departments that take on projects like this are nothing short of inspiring, often leading to the creation of a design that your team will value for years to come.

At Smith & Warren, we believe that the strongest badge designs are those that are both captivating in appearance and highly crafted. This process shouldn't be rushed. Each element should be considered, and every decision should reflect your department's unique story. If you’re ready to take the next step in telling that story, a custom police badge is the way to do it. It’s a decision your department will value for years to come.

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Whether you need 1 piece or 10,000 pieces our team is here to make the ordering process easy for you.   

We partner with a national network of authorized dealers,

  • Online Dealer

  • Local physical stores 

You can find a dealer by using our Dealer Locator.

Another option is to build your product(s) with VisualBadge on our website and submit a quote request.  

  • Within 1 business day you will receive a quote from one of our dealers.  
  • The dealer will also send you instructions on how to place your order when you are ready.

Quantity discounts are available for badge orders over 15 pieces and large quantities of uniform insignia.  The prices we show on the website are full retail prices.  Your official quote will include any applicable quantity discounts.

We appreciate the opportunity to service your department and will do our best to make the purchasing process as smooth and easy as possible.   Our team is here to help so feel free to contact us  with any questions.

CLICK HERE for information and the process to create a custom center seal for your department's badges. A custom center seal is an easy and economical way to customize your Smith & Warren badges further.

Trust Smith & Warren to create a challenge coin you'll be proud to carry.   Minimum order quantities start as low as 250 pcs.

Designing a custom badge is a journey, but we have the experience and expertise to guide you and keep the process streamlined for your department.

BadgeStudio Design services are ideal for departments looking to outfit 50 or more sworn personnel.  Tell us more about your project below, and lets create your next custom badge together.

For questions about warranty coverage and repair services, please click here visit our WARRANTY page.

If you have image(s) of the custom product you would like to create please upload them here. 

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Take a photo of your badge next to a ruler, or for best results, CLICK HERE to download and print the image upload template. Print the form and follow the instructions for photographing and uploading your badge image.

Maximum 3 files.
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Allowed types: gif, jpg, png, pdf.

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